Boston Design Week | Designing Brand Identity
"Boston Design Week is an annual festival that seeks to increase public awareness
and appreciation of all aspects of design, foster recognition of the vital role design plays
in our lives, and bring new audiences to a wide array of design industries and organizations."
and appreciation of all aspects of design, foster recognition of the vital role design plays
in our lives, and bring new audiences to a wide array of design industries and organizations."
I kept that goal in mind with my brand identity redesign, drawing inspiration from the rest of the design
world in my mark and brand elements. I wanted to bring more attention to Boston Design Week with
an eye-catching mark that would reflect Boston design as a whole. I set out to use geometric
shapes and clear, bright, and bold imagery and symbolism throughout the brand.
world in my mark and brand elements. I wanted to bring more attention to Boston Design Week with
an eye-catching mark that would reflect Boston design as a whole. I set out to use geometric
shapes and clear, bright, and bold imagery and symbolism throughout the brand.
Brand Palette & Patterns
Typography
Applications
